S’MO. Three fragrant fruits from the Portuguese orchard.
The entire communication approach behind this new brand is wrapped in a genuine ‘generation grasp’, a fruitful symbiosis between thoughtful tradition and questioning irreverence, between the comforting value of memory and the pure expression of a new experience.
From the phonetics and spelling of the name to the design of the logo itself, this duality is ever-present.
In the claims, crafted in the spirit of old sayings, irony and metaphor playfully twist familiar expressions.
In the imagery, the purest fruit loses its head and gains a mind of its own.
Even the bottle comfortably reinvents the collective imagination of the old gas canister.
With a legacy like this, communication across every channel has to stretch its legs.
(client) S’MO concept drink / Spec Campaign for an Original Brand Concept
(agency) teorico.org
(campaign) brand launch (design/packaging/advertising)
(concept) fruits with a twist