Film for AICEP (Agency for Investment and Foreign Trade of Portugal) about the Agrifood Industry sector which aims to present Portugal as an innovative, modern and entrepreneurial country, as well as showing its competitive advantages.
Voice-over
In Portugal, we love to explore, to discover, to be inventive, to be swept away by adventurous flavors and scents, together with our loved ones.
Portuguese olive oil, the jewel of the Mediterranean diet. Pure liquid gold where tradition meets innovation. More than 20,000 producers guarantee its award-winning diversity and uniqueness.
The wine, the sun is kind to us, growing our grapes, allowing the world to celebrate Portuguese unique varieties in more than 140 countries.
We do love flavor. We serve the best fruit that grows sustainably on a well-cared and sunny land. Portuguese are masters in upgrading fruit. True flavors, vibrant colors, healthier life with vegan, gluten, and sugar-free as new trends. A greener production for a greener planet.
We love trends, but more than that, we love to set them. Our sensitivity towards handling fish is legendary. Portugal is on a new tasting route offering the world markets its unique and innovative products. Portuguese canned fish is setting one of the biggest trends in world food. And our fresh fish is highly regarded in more than 100 countries.
With quality and origin guarantee, upcycling and eco-design solutions, we aim for that delicate balance between knowledge and breakthrough innovation. Thats sustainability.
We don’t just grow great products, we cherish and care for them. A country with productive excellence, innovation ability, and minimum waste. And deep accountability for managing the worlds most precious asset, water.
Thats how love grows, mindful of the small gestures, surprising with disruptive approaches, targeting a sustainable future.
Made in Portugal, naturally.
Agency: Wace Studio
Creative director/copywriter: Rui Loureiro
Director: Telmo Martins
Film production company: Lobby Productions