The creative proposal for this film explores the vision of the BIOND brand, where excellence and ecology coexist. Where technology meets responsibility. Where science creates awareness.
These principles are embodied through the film’s two narrative languages: visuals and voice-over.
The film juxtaposes a sharp manifesto-style voice-over with a visual statement that conveys the concept of sustainability by associating the continuous movement of ploughing a field with the motion of digital printing.
A proposal aimed at a knowledgeable decision-making audience that expects credibility and clarity.
Another collaboration with the Lobby team, where I had the chance to write the story for the creative direction of Telmo Martins.
(voiceover)
Green isn’t washed, it’s grown.
Carbon emissions aren’t denied.
They’re neutralised.
Sustainability isn’t promoted.
It’s proven.
BIOND bio-based films for digital printing
are plant-based.
Certified to the industry’s
highest standards,
BIOND films are used in over 60 countries.
BIOND. Bio-based films for digital printing.
Unmatched performance.
Leading the revolution in bio-based films.