Film for the presentation of the new Invicta Saúde brand identity.
Production & Photography – Raul Faria & Jorge Bernardes (Damnworks)
Creativity/copy/script – Rui Loureiro
Creative Concept
A narrative built around something as intimate and universal as health must follow two inseparable paths: the pursuit of excellence, where space, talent, science, and technology converge, and the full commitment to a clinical model grounded in humanized care and genuine empathy for those who place their trust here. This is Invicta Saúde.
While it stands as a highly credible corporate project, it is also a family story, one defined by emotional closeness and care. To tell the story of Invicta Saúde, we will build a warm, emotionally driven narrative that flows organically through its outstanding spaces, cutting-edge technology, and exceptional medical team. At the heart of the story is a familiar thread, a subtle reference to the project’s origins and its deep connection with its patients.
A mother and her child become our guides, moving through the clinic and linking its spaces, specialties, and specialists, embodying the trust and compassion that define Invicta Saúde.
Throughout the film, the brand identity takes on a central, physical role. The Invicta Saúde logo, solid in structure and growing steadily, symbolizes stability, precision, resilience, and continuous evolution. The very values behind its humanized approach to care.
Within the film, this logo transforms metaphorically into a tetrahedral puzzle, representing a challenge that, through the collaboration of the medical team and the patient, finds its resolution here.
As a final statement, one that captures both vision and purpose, we introduce a communication signature that expresses the clinic’s essence in a single, human truth:
Invicta Saúde
Being human is caring.
Voice-over
From a very early age, our innate curiosity drives us to always want to know more.
We are challenged by the need to solve problems. Focused on finding solutions.
At Invicta Saúde, for over two decades, we have built that same relationship with our patients.
In a thoughtfully designed space, defined by technical and scientific excellence, we surround ourselves with a unique team of specialists, experts in their fields, but above all, specialists in empathy and human care.
At every step of our journey, we pay attention to the smallest detail.
The precision with which we approach each clinical situation is matched only by the innovation with which we address it. At Invicta Saúde, this spirit is shared by the entire team.
Situations are complex, multifaceted. They demand multidisciplinary teams working together.
Caring together. And when we care, from the very first moment, we are building a relationship of trust, supported by intelligent technology and deep empathy.
Everything ends well when problems are solved through the power of the human touch.
Through the aligned and collective action of everyone involved. With a solid foundation, resilience, and talent, Invicta Saúde cares for what matters most: People.
Invicta Saúde
Being human is caring.