The story of a successful partnership between Unifardas workwear company and chef Rui Paula, both ‘wearing the shirt’ of a 100% sustainable stance. The film’s narrative travels through the creative memory of chef Rui Paula, his “main inspiration”, and is told in an intimate voiceover, in the first person, through insights that defend sustainability, innovation and simplicity as the last steps of sophistication.
Voice-over
Memory is what inspires me.
And this sea right here is part of it.
This intimacy with the ocean won’t let us forget our ecological responsibility.
Well-cared nature returns higher quality resources.
And quality is non-negotiable and is based on great simplicity.
For me, that simplicity is the last step of sophistication.
Our kitchen is a daring place. It’s where we wear our heart on our sleeve.
And to wear something that meets all our sustainability standards
it’s perfect, it’s exclusive and it’s extraordinarily comfortable.
As you know, in the kitchen, things heat up.
Grupo Rui Paula / Unifardas
Agency: Wace Studio
Creative director/copywriter: Rui Loureiro
Film production company: DamnWorks